Everyone wants a fairytale-style happy ending, right? Everything turns out as planned, for the best, everyone’s happy, dreams are achieved. Movies are great at creating the perfect happy ending, against all odds, where it all just “comes together” in the closing scene. In real life we too want happy endings, our dreams achieved, challenges overcome, happiness…
Vegetables in a supermarket, so uniform and perfect, but how many tonnes of misshapen fruit and veg are dumped by farmers because supermarkets don’t want them? Because we won’t buy them. I don’t remember being asked, do you? Or have we been asked without knowing? Have we shopped for vegetables and picked out the straighter…
What is the most valuable thing on the planet? When we talk about value, we have a tendency to attach a monetary value; what is something worth in Dollars, Pounds, Euros, Yen? Most things, even your happiness, can be attached to an economic value. And, because we live in an economic world, it’s almost impossible…
We are living in what is being termed the ‘connection economy’; never before in human history have connections been so important. Social media platforms such as Facebook are worth hundreds of billions of dollars and generate billions of dollars in profit from advertising. We are connected to our mobile devices and the value of our connectivity…
We used to think the earth was flat. We thought that the sun rotated around it. We used to believe that it was uneccessary for surgeons to wash their hands before they began operating – it was pointless, they were about to get covered in blood! Our minds have progressed, our knowledge has expanded, our…
Nearly all businesses wish they had a monopoly in their field, to be the only provider. To not just lead the market, to be the market. It would provide a business with limitless profit potential, even if it didn’t generate advocacy from the customers it extracted profit from. Because whilst businesses want to monopolise, customers…