Does Selling Exist Anymore?

I’ve been in sales for a long time, so much so that I believe we are all in sales; I’ve written a previous blog about that. I love sales probably because as a consumer I love buying! I love a great sale, when the salesperson really listens to what you want and wows you with their…

Mind Monopoly

Nearly all businesses wish they had a monopoly in their field, to be the only provider. To not just lead the market, to be the market. It would provide a business with limitless profit potential, even if it didn’t generate advocacy from the customers it extracted profit from. Because whilst businesses want to monopolise, customers…

You Can’t Beat ‘Available’

Businesses spend huge amounts of effort creating the best products, coupled with the best possible service experiences to meet the needs of their customers. They will spend vast sums of money marketing a product, showing the customer how amazing the product is and how perfectly it fufills their desires, aspirations and needs. As customers we love…

The Cost of Customer Centricity

Lately, the financial services industry seems to have been rocked by its fair share of scandals. As someone whose career began in banking, I’ll confess I’ve felt more than a little let down by some of the activities which have come to light in recent years. Nonetheless, it was in one of my early banking roles…