Slogans and Labels

We are more inclined to read slogans than labels. We like sound-bites rather than information. We’re drawn to quick wins rather than long-term solutions. During the US Election campaign, some Trump supporters bought hats bearing the slogan “Make America Great Again”.  Reports suggested that some of the hats available online had labels stating they were…

The Hidden Cost Of Perfection

Vegetables in a supermarket, so uniform and perfect, but how many tonnes of misshapen fruit and veg are dumped by farmers because supermarkets don’t want them? Because we won’t buy them. I don’t remember being asked, do you? Or have we been asked without knowing? Have we shopped for vegetables and picked out the straighter…

Do I Have Your Vote?

The freedom to vote is a freedom I cherish. For me it’s not just about the freedom to vote, it represents a wider set of freedoms that accompany living in a democracy. You only have to switch on the news, or look at what is being shared on social media to recognise the value of…

Let’s Get Physical

Holding a worn, torn, faded photograph in your hand can often evoke more feelings and stir our emotional memories far more deeply than scrolling through thousands of crystal-clear images on a digital device. Why is that? What is it about a physical photograph that affords it more emotional currency than a digital one? Maybe it…

It Doesn’t Count

As a society we seem obsessed with measuring something so that we can put a number on it. Maybe it’s because of our tendency to perceive numbers as facts. But it does mean we risk missing things that could be equally important, or perhaps more so, than the things we can attach a number to. In business it’s all…

What Do You Know?

“For this discovery of yours [writing] will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust to the external written characters and not remember for themselves” – Plato The ancient Greek philosopher Plato lived about 2,400 years ago. The above quote expresses his concern that when something is…

The Disposable Mindset

There is a large area of the Pacific Ocean, roughly the size of Texas, known as The Great Pacific Garbage Patch. This vast area has formed as oceanic currents have gathered up enormous amounts of marine pollution – predominantly plastic – and trapped them within the whirl of its gyres. For the most part, plastic is seen…

Have You Ever Kissed Money?

During a recent trip to Mexico City, I found myself stuck in stationary traffic – it’s something that happens quite frequently in Mexico City. As I sat there I noticed a man washing the windscreens of the cars as they slowly crawled along. For every car that accepted his services he received a coin in…

This Is Not A Number

I love numbers. They’ve always fascinated me. I don’t know why, but there it is. I enjoy using numbers to understand things differently and play around with different concepts, For example, the life span for a great many animals is somewhere between two and three billion heart beats. Whilst this is a broad range (for an average…

The Dark Side of Motivation

One of the darkest and most disruptive emotions we can encounter is fear.  But can fear be a force for good? Can it be a motivator to push us towards better things? A health scare might motivate someone to change their diet, quit drinking or smoking or start exercising. That’s good, right? Or, out of fear…