Slogans and Labels

We are more inclined to read slogans than labels. We like sound-bites rather than information. We’re drawn to quick wins rather than long-term solutions. During the US Election campaign, some Trump supporters bought hats bearing the slogan “Make America Great Again”.  Reports suggested that some of the hats available online had labels stating they were…

I Didn’t See The Signs…

If you live in the UK you could share in one of my particular frustrations: the sheer volume of signs on our roads. It’s like we have made an industry out of producing and erecting them, often clustered together within just a few meters of each other. Even when driving at a steady pace, it’s…