Slogans and Labels

We are more inclined to read slogans than labels. We like sound-bites rather than information. We’re drawn to quick wins rather than long-term solutions. During the US Election campaign, some Trump supporters bought hats bearing the slogan “Make America Great Again”.  Reports suggested that some of the hats available online had labels stating they were…

Are We Losing Trust in Trust?

Our trust has been broken so many times that we no longer trust “trust”. What do I mean by that? Well, if someone says “trust me”, we’re becoming more inclined to respond sceptically or defensively. The tele-sales rep tells us “I’m not trying to sell you anything!” because if they said they were trying to sell…