The Uniqueness of Uniqueness

We are all unique, in almost every way. From our DNA, to our fingerprints, our eyes, our hair, our personality, our dreams and desires – our uniqueness defines who we are. Funnily enough, uniqueness is completely ubiquitous, it is present throughout the universe. Everything in the universe is unique. There are no two snowflakes, no…

How Different is Different?

The world is becoming increasingly diverse, and with it the needs, expectations and demands of the individual. Companies of giant proportions are having to offer an ever-changing variety of channels and product variations in order to meet the individual needs of their customers. People of a certain age will recall the days when watching TV…